Author James Connor Selects BullsEye Public Relations

James Connor, author of The Perfection of Marketing (Diamond Cutter Press), has retained New York City-based BullsEye Public Relations as the agency of record (AOR) to promote the new book through an aggressive media relations campaign, public speaking schedule, and audio podcast, which will give listeners an opportunity to sample the book’s first four chapters free of charge.

With The Perfection of Marketing, Connor has crafted an extremely efficient process based on what he calls “The Sales Moment” to create a method anyone can implement for spectacular marketing results. Culminating from 12 years of work, Connor reveals the detailed playbook run by his company, The James Group, a branding and full-service advertising agency in New York City.

BullsEye Co-founder and President John Rarrick said the agency will also implement an audio and video viral campaign to drive traffic to the newly- launched site, www.perfectionofmarketing.com. There, for a limited time before the retail launch, executives can purchase three books for the price of one in an exclusive Management Team Package of The Perfection of Marketing. The book will be available at all major book retailers, including Barnes and Nobel and Amazon.com, in January 2009.

About James Connor
James Connor is the CEO and founder of The James Group, a brand strategy and full-service advertising agency in New York City, serving midsize business clients nationally. For 12 years, James honed The Perfection of Marketing process and oversaw the creation of over 70 brands, including category leaders GarageTek, Thinkfun, TransparentValue, and WQIS. He is well regarded as a speaker on brand marketing. To learn more about James Connor, visit www.perfectionofmarketing.com.

About BullsEye Public Relations
New York-based BullsEye Public Relations specializes in securing high profile media placement and developing brand campaigns for the entertainment, sports, food and beverage, and consumer products industries. To learn more, visit www.bullseyepr.com.